Fragrant long-grain rice with soft texture, popular in premium markets.
Exported widely, suitable for daily consumption.
Used in traditional cuisines, desserts, and snacks.
Processed for higher nutritional value and longer shelf life.
Increasingly demanded in health-conscious markets.
Vietnamese rice has gained recognition for quality, affordability, and wide market acceptance.
Known for cost competitiveness, diversified rice varieties, and stable quality, Vietnam is a leading supplier to Asia, Africa, and Europe.
Renowned for premium Jasmine rice, Thailand positions itself in the high-value segment with a strong brand reputation.
The world’s largest rice exporter, particularly in Basmati and non-Basmati varieties, India dominates markets in the Middle East and Africa.
Specializes in high-quality Basmati rice with strong demand in the Middle East, but less diversified compared to Vietnam.
Emerging exporter with cost advantages, but faces infrastructure and quality certification challenges.
Vietnam holds an advantage in balancing quality and competitive pricing, appealing to both mass and premium markets.
Growth, Demand, and Competitive Advantage Vietnam’s rice industry continues to experience steady growth, supported by government policies, advanced farming techniques, and strong export infrastructure.
Vietnam exports over 6-7 million metric tons of rice annually, with consistent growth in value due to rising demand for premium and organic rice varieties.
Major importing regions include Asia, Africa, and the EU, with increasing penetration into high-value markets such as North America and the Middle East.
- Competitive pricing and reliable supply chain
- Wide variety of rice grades suitable for different consumer segments
- Strong compliance with international food safety and quality standards
- Geographical advantage with efficient logistics for Asia-Pacific markets
Vietnam’s rice sector is positioned as a global leader by combining affordability, quality assurance, and diversified supply, making it a preferred choice among international buyers.